Wednesday, November 18, 2015
Online Marketing vs. Traditional Marketing
Online marketing consists of web based advertising strategies that help a company reach a certain audience. The difference in online marketing vs. traditional marketing come from the level of feedback the consumer is willing to give. The more information the user provides, the more information the websites have to calculate a brand or product you might be interested in. Search engine optimization is an algorithmic equation Google uses on searched words to help gather the closest data possible. This equation is important to websites because it helps bring more traffic their way. Online marketing can spread from multiple platforms via satellite radio, videos, tweets, and posts that appear on the sidebars of many websites. Traditional marketing is limited to not having an instant effect for the target market. Traditional marketing lacks from viewing repetition, If you type Red shirt on Google shop, more than likely that same Red Shirt will continuously pop up on other websites and brands like it will too. Where as mediums such as the television can only present one advertisement at a time.
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You gave some interesting insight into how the actual schematics of cookies work and I found that interesting. It's funny to see my parents worried/confused about how sites remember their previous searches. I think in the long run the catering of our information will be of more use even if it seems that our privacy is being sacrificed. If you're going to post anything online you're willingly accepting that your information is now public.
ReplyDeleteI like your example about typing Red shirt on Google shop. That aspect of online marketing is often overlooked, because we don't always noticed it. However, it is so true. Once we search something it pops up all along the websites we visit. This aspect can only be achieved using online marketing. Traditional marketing would not be able to achieve that kind of quick exposure.
ReplyDeleteI too am fascinated by the strategies in which online advertisements are brought to us, it is amazing the amount of information gets retained by computers and relayed to become strategic advertising. It allows companies to identify their target audience so much easier than it would with traditional advertising. I also feel that these ads on the sidebar of websites are less evasive and are better directed to my interest than most traditional advertising. I feel that this is a plus that gives online advertisements a leg up on traditional.
ReplyDeleteI like your take on how feed back allows the marketers to figure out what product a consumer may be interesting in. I also think that feedback can allow marketers to make a product that fits consumers needs due to the amount of feed back they receive.
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