Online Marketing vs. Traditional Marketing

Online marketing consists of web based advertising strategies that help a company reach a certain audience. The difference in online marketing vs. traditional marketing come from the level of feedback the consumer is willing to give. The more information the user provides, the more information the websites have to calculate a brand or product you might be interested in. Search engine optimization is an algorithmic equation Google uses on searched words to help gather the closest data possible. This equation is important to websites because it helps bring more traffic their way. Online marketing can spread from multiple platforms via satellite radio, videos, tweets, and posts that appear on the sidebars of many websites. Traditional marketing is limited to not having an instant effect for the target market. Traditional marketing lacks from viewing repetition, If you type Red shirt on Google shop, more than likely that same Red Shirt will continuously pop up on other websites and brands like it will too. Where as mediums such as the television can only present one advertisement at a time.

Fair and Transformative use

Fair use is used to justify an artist such as girl talk because it is considered a parody work of the original artists. Courts use fair use by seeing if the original is affected negatively by the new work. An example of what I am talking about can be boiled down to the bare financials of the two selected works. So If Girl Talk used too much of a sample of an original work than that work be copyright infringement. Since the original work isn’t effected and most people that would want to listen to Jay-Z wouldn’t opt to listen to Girl talk instead, they would continue to listen to the original Jay-Z song . As a former DJ, I am pretty familiar with how the music industry is regulated especially online. Everyone wants their music to be listening to but also paid for in addition. That’s why services like soundcloud and youtube are becoming much more regulated; artists want their money. Transformative use is another additional expansion to fair use. This is divided by commentary and criticism and or a parody which is what the show south park is famous for. South Park is considered a very successful parody; constantly sued by major companies and other public figures. They all lose in court due to the fact that the entire main cast are cartoon eight year olds. Most people tend to forget that that they have the legal right to use their name or brand but only because of it’s parody value.

Interactivity

Being interactive with the audience is an important way to keep your brand in the minds of your target market. A few years back a French mineral water ad , had an interesting concept of having people peddling cycles to power a light show that manly was aimed toward women. I think this was a great concept of engaging their audience in a fun and original way https://www.youtube.com/watch?v=gi4dVS7f37k

Blog Assignment 2 Information and networks: 1.I believe that David Sarnoff law of “ the value of a broadcast network is directly proportional to the number of viewers.” If you take any viral video from the Internet the law directly states how it becomes so popular and continuously grows. The popular videos become more popular and exponentially, through sharing and reposts. Sarnoff originally used this law to describe the social surroundings in a television setting but these laws can be used on other mediums. People tend to sort by “most popular and trending most” in every social aspect of the Internet. If you think about social media being another type of “news” that we take in , we filter news stories by most popular the same say that we filter our social media . Media is spread by the word of mouth off of the Internet as opposed to reposting or reblogging on the web. I agree with this law because it is a set universal of “rules” media trends tend to go by , on and off the internet. David Sarnoff was ahead of his time when he created this law. This is important when it comes to creating and setting trends. This can be used to explain how people of the same sort of demographic are exposed to similar likings via social media sites that their share. Another example of two friends being exposed to the same YouTube video on their cell phones through a sorted list of highest videos ranked. I think the web has a powerful effect over those who are searching for the latest trends. This gives a connected feeling that is shared mutual throughout those that run through similar trends. This is very important for companies that are trying to hit certain specific demographics 2. Most people will want their news and social media filtered to their liking. People are already considerably picky about what there are exposed too, and it is only headed closer that way. Ex. information given to the user through a filtered database of news

Generation Like

1. engagement, interaction , reach, target Engagement: engagement consists of the corporation having a positive feedback with the consumer. Movies - fans Interaction: interacting with the consumer comes from the need to gain the consumers attention in order to promote the sale of a service and or good. Taco Bell tweeting back to a consumer. Reach: reaching for the consumers deals with the fundamentals of pulling new consumers into your market. Target: a select demographic corporations use to find the audience. Facebook- narrowing down demographics by likes. 2. Liking = instant self-gradification a like is , self-empowering 3. I believe that the odds of me liking something because someone I like liked it , is very likely. This came from the "fan by association " term. using the credibility to establish if you will agree with them in liking the same subject 4.Influencer: the influencer is the cause of reasoning behind the push of a product, service or brand. 5. Oreo used a simple concept of changing the colors on a really big Oreo to fit the colored flag. Great advertising for expansion on their market 6.social media can be used to advertise products, services , ideas, video, posts, tweets,vines. 7. it builds a brand for consumers to see eye to eye, how they interact with the consumer is important. 8. celebrities can post their information on their profile for their fans to experience and see. 9. a corporate sponsorship is when a company such as DK skating gives their accessories to an individual to wear and "show off"/advertise for them. 10. Marketers plan a transparent role when it comes to giving what the crowd wants , but WOM-through social media usually is originated from the studios behind the scenes. 11. It targets the individual user down, and is able to find out bits and pieces of their personality to be able to sell catered products their consumer. In addition the powerful users can bring other users into the spotlight of their follower feed.

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